Don't Look Back
- palakthapar2592
- Feb 14, 2022
- 2 min read
The world is finally bouncing back!
Fashion week is back in full swing and while front rows might be missing a few overseas attendees, the events are restored to their former glory. This week was originally a marketing activity for frequent shoppers but over time and with the surge in demand for luxury items, the glamours event is almost at the tipping point to becoming the next trade show. Editors and buyers are frantically flocking to keep up with upcoming demands.
Panic buying is the new normal across most product portfolios worldwide. We are finally getting back to our normal spending patterns. OTB saw an 18% increase in sales putting them back on their pre-pandemic trajectory. Their brand Maison Margiela saw a stellar growth of 107% between 2019-2020.
It’s all about the details:
Luxury demand is booming, the United States and Europe are forecasted to bring in a revenue of $6.75 billion in 2022 through handbags and apparel alone. Fun Fact: The Hermès Mini Kelly 20 is (as expected) one of the “it bags” this season and can retail up to 167% of its original price.
Fashion houses are also changing the way they reach shoppers and adopting a more direct-to-consumer approach. Experiences, collections, and collaborations are making the digital audience and their preferences, the focal point of campaigns.
Panic spending smashed Sotheby’s expectations with Virgil Abloh’s Louis Vuitton X Nike sneakers. A total of 200 pairs were up for sale bringing in a total of $25.3 million with most sneakers being sold for over $100,000.
Valentines Day Inspiration:
Finally, it's V-Day! Here are some of my favorite fashion week looks that could inspire you for tonight. What I have realized over the years is that your date may not go as planned but your outfit always will.
xx
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